Situated in the scenic landscape of Gunnison, Colorado, Sun Sports Unlimited has established itself as a beloved destination for motorcycle and powersports fans. Founded by Morrill and Debbie Griffith, the dealership reflects a rich family tradition that spans generations.

The Origins of Sun Sports Unlimited

Sun Sports Unlimited was born from Morrill’s lifelong passion for motorcycles, which began with his own racing experiences. His love for the sport inspired him to open the dealership alongside his wife, Debbie. Their son, Adam Griffith, gradually took over the reins as general manager, while his wife, Katie, plays many roles in the dealership, but umbrellas them all under the title of assistant general manager. Adam and Katie’s journey began when Katie moved to the Gunnison area and started working at Sun Sports Unlimited, printing parts labels. Their fathers, who had a longstanding friendship, were instrumental in helping her secure the position. It was at the dealership that Adam and Katie first met, leading to their relationship and eventual marriage. Since then, their partnership has flourished in tandem with the growth of the business.

The Sun Sports Unlimited Team at Cinnamon Pass, Elevation 12,640 ft

A Family Affair

Today, Sun Sports Unlimited proudly boasts three generations of the Griffith family working together. Morrill continues to come in almost every day, while Debbie works with the team a few times a week. Adam & Katie’s daughter is a service writer, and their son works as a technician, reinforcing the familial bonds that make the dealership unique. Katie emphasizes that they extend this family spirit to their staff, treating employees like family and fostering a supportive, cohesive work environment. To cultivate this atmosphere, they frequently take employees on rides, embodying their motto: “Work hard, play harder.” This commitment to fun and camaraderie ensures that everyone is not just part of a team but part of a thriving community.

Embracing Community Connections

The Griffith family is dedicated to giving back to the Gunnison community. Sun Sports Unlimited actively engages with local organizations, supporting snowmobile and OHV clubs and participating in fundraising efforts. Their involvement extends to groups like 4-H and the Colorado 500, where they provide lunches and collaborate with off-road organizations to preserve local trails. This commitment to community welfare demonstrates their passion for both their customers and the environment.

Charting the Path Forward

With an eye toward the future, Adam and Katie are focused on maintaining the small, family-oriented atmosphere that defines Sun Sports Unlimited. Their goal is to continue delivering exceptional service and high-quality products while nurturing the close-knit culture that has been the foundation of their success.

Sun Sports Unlimited is more than just a dealership; it’s a testament to the power of family, community, and shared passions. As they carry on their legacy in the stunning backdrop of Gunnison, the Griffith family inspires new generations of riders, fostering a love for adventure and the great outdoors.